The branding for a small family business specializing in handmade plums in chocolate was designed to capture the essence of their unique sweets. Visuals of plums in various artistic styles were incorporated, reflecting the diverse range of flavors and the creativity behind each handcrafted product. The branding highlights the artisanal quality of the confections while appealing to a wide audience with its elegant and playful imagery. A key focus of the strategy was building an online community of plum lovers, engaging them with the brand’s story and distinctive offerings.
Graphic Design / Animation: Kornelia Stronska